
Real estate investors/developers often need to think “outside the box”
Case Study: Developer sees great potential in second home segment
In doing research for a new line of country homes, Trendmaker found 3,400 parcels of land in the Round Top area that hadn’t been built on and whose owners lived in other cities.
It was part of what gave the builder the confidence to enter the rural central Texas housing market.
“With baby boomers retiring and Texas leading national population growth trends, we see tremendous potential in the second-home market,†said Will Holder, president of Trendmaker Homes.
The company is launching a line of manufactured homes called Texas Casual Cottages for buyers who own their own property in country settings where it can take longer to build a second or retirement home because the locations are so remote.
“You don’t have to worry about it getting framed and then deer season comes and it sits for a month, and it’s out in middle of the woods and stuff gets stolen,†Holder said.
The homes are being built off-site by GroundForce Building Systems of Navasota. Trendmaker will deliver and assemble them at the home sites, as well as build porches and handle other infrastructure issues.
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They will have metal roofs, large porches, pine floors and wood walls, along with modern finishes like open family room and kitchen combinations, large bathrooms and walk-in closets.
Floor plans will range from a 450-square-foot guest cottage to a 4,500-square-foot farmhouse. And prices will start in the $50,000s for a small cottage and reach more than $300,000.
A model home will open in Round Top next month on Texas 237 across from the Big Red Barn, a well-known antiques center.
If sales go well, Holder said, he would like to expand the product into other parts of Texas, including Corpus Christi, the Canyon Lake and Lake Livingston areas, Galveston and Bolivar.
Longtime Houston real estate agent Sandy Reed, who moved to Round Top in 1990 to renovate and sell historic houses, will serve as sales manager and design consultant for the new home line.
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Source: http://www.chron.com/disp/story.mpl/headline/biz/7027826.html
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